Content Strategy

Welcome to your firs’t video tutorial. This video will start with a simple introduction. Then, You will open up google cause I’ll show you where you can download the blender software and which version of it will we be using in the entire course period
Note: The download link is available with the lecture, plus the .pdf file is also included for you to download if you still need help downloading the software.

An InDesign template is a beautiful thing. If you find yourself creating the same kind of document over and over again, a template can save you a tremendous amount of time. Working with other designers? A template can help make sure you’re all on the same page. And if you need to get clients up and running on their own, a template can provide the guidance they need to execute a design successfully.
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Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.

You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.

The Specialization concludes with a Capstone project that allows you to apply the skills you’ve learned throughout the courses in response to a real challenge facing organizations today.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest.

Content Strategy is a conversation that provides thought-leadership. It starts a “conversation” with users and stakeholders inside and outside an organization. Conversations are the natural way people think about complex issues. Conversations also enable people to develop “stories,” which lead to understanding and helpful mental pictures. Content Strategy practitioners are at all levels of the best enterprises – in all departments and sectors from the top leader to the newcomer in the ranks. In this complex information age, forward-thinking employees know that if they and their organizations are to thrive, they need to go beyond their job descriptions. They must master the most demanding communications frontier – creating engaging, strategic, honest stories and information that is valued by their most important audiences. In turn that will make their enterprise stand out. Regardless of their area of work, position or expertise, Content Strategy practitioners know how to use words, pictures, video, and social and mobile media to interact with their most important constituents with trustable, actionable information that the audience values and will use. The strategic content they produce enhances the user’s lives and deepens their understanding and engagement with the organization. Guest lecturers in this course include: — Rachel Davis Mersey, Associate Professor, Medill, Northwestern — Ed Malthouse, Theodore R. and Annie Laurie Sills Professor of Integrated Marketing Communications, Medill, Northwestern — Bobby Calder, Charles H. Kellstadt Professor of Marketing & Director of the Center for Cultural Marketing, Kellogg, Northwestern — Steven Duke, Associate Professor, Medill, Northwestern — Janice Castro, Assistant Professor Emerita, Medill, Nothwestern