Visual Communication in Crisis Contexts: Media, Perception, and Public Response

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Abstract

This article examines the role of visual communication in shaping perception and public response in contexts of crisis. The study analyzes how visual narratives influence the interpretation of social instability, conflict, and displacement. It argues that visual media functions as a primary mechanism through which crises are rendered visible, structured, and understood across diverse audiences.
The article explores how images and audiovisual content mediate between events and public perception, often determining which aspects of crisis are emphasized and how they are framed. Particular attention is given to the role of digital platforms, where the speed of circulation and the logic of visibility reshape the relationship between representation and response. The study also considers the position of creative professionals as producers of crisis narratives, whose work operates within conditions of urgency, ethical responsibility, and heightened social impact.
The article proposes a conceptual framework for understanding visual communication in crisis contexts as a form of mediated perception that directly influences public interpretation and collective reaction in transnational environments.

Keywords:

visual communication, crisis, media, perception, public response, digital platforms, migration, conflict

Author:

  • Artur Sukhoiarskyi ORCID: 0009-0002-8018-813X

Peer Reviewers:

  • Yurii Savchuk — ORCID: 0009-0005-3147-5425
  • Aleksandra Voronina — ORCID: 0009-0004-3155-9824

DOI: pending

Full Text (PDF)

Visual_Media_and_Crisis_Perception_in_Transnational_Environments

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