From Artistic Practice to Social Impact: The Transformation of Creative Professionals in the Global Era

by

Abstract

This article examines the transformation of creative professionals in the context of global mobility, digital media expansion, and shifting cultural economies. It argues that artistic practice is no longer confined to aesthetic production but increasingly functions as a form of social impact, shaping communication, identity, and public perception across transnational environments.
The study explores how creative professionals adapt to conditions of migration, platform-mediated visibility, and fragmented institutional recognition. It analyzes the shift from traditional artistic roles toward hybrid positions that combine cultural production, communication, and social mediation. Particular attention is given to the role of visual media in enabling this transformation, allowing creative practitioners to operate simultaneously as producers of content, narrators of experience, and agents of social integration.
The article proposes a conceptual framework for understanding creative professionals as actors within a broader system of cultural infrastructure, whose work contributes to the reconfiguration of social relations in contemporary global societies.

Keywords:

creative professionals, visual media, migration, social impact, cultural production, transnationalism, digital platforms, identity

Author:

  • Artur Sukhoiarskyi ORCID: 0009-0002-8018-813X

Peer Reviewers:

  • Yurii Savchuk — ORCID: 0009-0005-3147-5425
  • Aleksandra Voronina — ORCID: 0009-0004-3155-9824

DOI: pending

Full Text (PDF)

Creative_Professionals_Transformation_Visual_Media_and_Social_Impact

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